Tools always help us get our things done easier, quicker and more accurate. For search engine optimization work we are blessed to have many good tools to make our SEO work more fun and less boring. In this article, we will check some of these seo tools that can help us in quick analysis and discover seo opportunities of our website.
So, the 3 main things we often do for seo is the first and very important keyword research, link audit, competitor analysis. Keywords are the heart of any seo campaign. Choosing irrelevant or less meaningful keywords can always hammer the campaign's success. It is important to do proper keyword research and target specific niche-based keywords to drive right audience to your website. Users intent is the primary thing to focus on which will help users solve their query with our content. Keyword research is the most vital task in any
seo project and hence it needs to be very strategic. We can help ourselves by using the following tools for
keyword research which are very helpful and insightful.
Best tool with google autocomplete. Helps us discover new keywords and also helps in writing better relevant content.
Helps discover long-tail keywords which prove beneficial for attracting traffic organically via user's search intent. (Semantic keywords)
Helps us know what keywords are searched across different search engine platforms like Yahoo, Bing, Google and also sites like YouTube and Instagram.
Helps in
content ideation with its feature of "Questions Tab"
Mostly used by advertisers to uncover profitable keywords to bid on, but can also be used to rank organically and make use of such broad keywords into our content. Accurate search volume and also helps us know CPC of each keyword.
*Requires an adwords account. (No need to run paid ads campaign, just sign up and you are good to go)
Helps us analyze our keyword performance and track progress or downfall with an easy user dashboard. Keyword researching is made very with features like csv download and easy ranking distribution. Positions are tracked very accurately as SERP positions.
Features like keyword suggestions, keyword ranking difficulty, and its competitive intelligence make it reach to this list. Good to try. (It is a FREE tool, worth trying)
A great addon that is worth installing on your browser and also a good visual treat as it has keyword suggestions for every google query you enter.
One of the most reputed and trusted in the industry to do keyword research, backlink analysis, competitor analysis and what not. The best tool to do a healthy site analysis and feel the gaps with gap analysis.
Competitor analysis helps us understand what our competitor is ranking for, what are competitors link acquisition sources and much more.
Another best in the business is very popular SEMrush. Not a surprise, useful to do backlink audit, competitor analysis, and organic keyword competitors. Helps us with features like gap analysis, CPC map, topic research. The best tool for
content ideation and domain vs domain analysis.
Search console also known as webmaster tool is helpful to identify crawl issues, bot indexing status, structured data creation and testing, broken links and identify backlinks to our site.
Helpful to identify users favorite content, sources from where users are reaching to you, real-time tracking, track goal completion, and many more such helpful insights.
The best tool for content ideation with many insightful suggestions.
The big player in the league with ahrefs & SEMrush helps us with link explorer, provides metrics like domain authority, page authority.
This awesome tool provides localized results. Official Website says ~ SERPChecker is a Google SERP competitor analysis tool providing 45+ SEO metrics.
A bing version of google search console to identify website issues with the bing search engine.
One of the most preferred tool when it comes to content marketing and analyzing how a particular content is performing with many engagement metrics. Helps us know what content type (Image, text, video) is performing and identify key influencers to reach out.
All in one complete tool for monitoring seo campaign with features like competitor analysis, keyword research, rank tracking,
backlink monitoring.etc
BONUS
Backlink checking tool with the largest link index database. Competitor analysis provides insightful data and reveals competitors
off page strategies. Provides trust flow, citation flow metrics.
These are the
top 15 tools that I have used and also would like you to try and let me know about those. Share your experiences about using these tools and other useful tools in the comment section below. Check our other articles on
SEO.
